Why you shouldn't use a FREE email service for your business

In my experiences helping businesses with their marketing efforts, I find many companies using FREE email services from companies like Yahoo, Gmail, Hotmail, and other internet service providers like Sbcglobal, Comcast, AOL, etc. These tools are great for personal use! However, while this may seem like an inexpensive or easy way to establish an email account for a new business, it may not be the best for you and your business.

Free email services tend to lack credibility and professionalism. New businesses are desperate to prove themselves. Using a free account may come across as "cheap" or "cost-cutting" and your customers may wonder if you are in business for the long-haul or just giving it a go to see if it works.

Additionally, these free or isp email accounts do nothing to build your brand. Your new company needs all the brand recognition it can get. Your business can easily register a domain for only a few dollars per year and you can use your domain address with your company name in it as your email address. Using your domain as your email address will build your brand recognition and your company's credibility.

If you have questions about how to accomplish this, send me an email and I will be happy to assist you.