How Twitter Helped My Business

Last Monday, I was working on an email newsletter for a client. I utilize several tools to manage my email marketing, including icontact. My deadline required that the email go out that day. This is a typical arrangement and the newsletter was complete, so I simply needed to go to the icontact website and send it out.

As I attempted to access the icontact website, I soon realized it was not functioning and ultimately was down all day. After several attempts to get on the site, I wondered if perhaps icontact might be on twitter. As you may know, twitter provides "real time" information and my thought was I might find a solution with a tweet from their company. I performed a search on twitter and fortunately I found the CEO of icontact on Twitter . He posted several tweets that day about a hacker comprising the site and provided an alternative url to access the site in the meantime. I have now added icontact to my list of twitter followers.

Twitter saved me time and money. I hope more and more organizations realize the potential of providing real time information and the benefit of having conversations with their customers and join the Twitter revolution.

If you want to join the revolution, you can follow me on twitter.