Starting at the beginning...selecting your domain

Deciding on your domain requires careful consideration. While hopefully many visitors to your website will find your site via search engines and links, a good number of surfers will type your domain directly into the browser. Given this, there are some key points to consider:

• Keep your domain short
• Don't use easily misspelled words
  
• Use keywords related to your business
• OR use a catchy phrase
  

Using keywords in your domain name can help with search engine rankings and assist with understanding the nature of your business. High Search engine ranking or being on the first page of natural listings is not easy to achieve, and using key words in your domain can effectively improve your search engine ranking. For example, if your business is in "insurance" and you determine that this is the best keyword for you, you should probably include this in your domain name. Alternatively, a catchy or quirky phrase can be completely unrelated, but should be easy to remember. For example, Paypal's original website was accessible via x.com. Can't get much simpler than that to remember!! X.com is still utilized by Paypal, but is not their primary domain any longer.

Businesses should stick with a .com or .net address.

Also, make sure you decide on a domain that you plan to keep. Once you have established your domain, your timer starts. Google's search engine rankings rely on many variables, but one is the length of time the domain has been in existence. In order to maintain your Google rankings it is best to not to change your domain. Changing your domain after a period of time can penalize your Google rankings.

Contact me to discuss domain name ideas. In fact, I am happy to complete the domain registration process for you.